https://www.youtube.com/watch?v=otCxSnu_HXA Yes, you’ve probably seen it before. But treat yourself, enjoy it again. It’s Budweiser’s tissue-drenching 2015 Super Bowl “lost dog” commercial, sequel to the touching 2014 vignette depicting the true “BestBuds”...
OK Go have this week burst onto our screens – quite literally – with yet another ground-breaking music video The One Moment. Ground-breaking, definitely. Also watermelon breaking, paint can breaking, glass...
The nominations are in, the voting done, the fat lady has sung. And the lucky winner is …. [drum roll] … post-truth! How does such an unremarkable little compound word win...
This week the world lost a genius of words and music when Leonard Cohen died at the age of 82. His immortal Hallelujah is one of those rare works that could...
A lot of writing problems come across the WordCaddy desk. Often these are down to some common traps. If you can recognise and avoid these traps, the effectiveness of your...
A few years ago an aspiring Prime Minister on the campaign trail famously left minders groaning and journalists tittering when he pronounced that “No one, however smart, however well educated,...
And when you've done all that, get someone else to check it! Our eyes and our brain have a great partnership going. They each have a fairly good idea of what...
Knowing what you want to say is never the whole story. Every bit as important is knowing your intended audience. This may sound almost too obvious, but you would be...