https://www.youtube.com/watch?v=otCxSnu_HXA Yes, you’ve probably seen it before. But treat yourself, enjoy it again. It’s Budweiser’s tissue-drenching 2015 Super Bowl “lost dog” commercial, sequel to the touching 2014 vignette depicting the true “BestBuds” connection between a very large horse and a very small dog. These are just two...
OK Go have this week burst onto our screens – quite literally – with yet another ground-breaking music video The One Moment. Ground-breaking, definitely. Also watermelon breaking, paint can breaking, glass breaking, water balloon breaking, guitar breaking. And record-breaking – you’d better believe it. Apart from all...
The nominations are in, the voting done, the fat lady has sung. And the lucky winner is …. [drum roll] … post-truth! How does such an unremarkable little compound word win the Oxford Dictionaries’ prestigious title of Word Of The Year 2016? With this bestowal, post-truth...
This week the world lost a genius of words and music when Leonard Cohen died at the age of 82. His immortal Hallelujah is one of those rare works that could be said to have touched all generations alive today. Performed during the full array of...
A lot of writing problems come across the WordCaddy desk. Often these are down to some common traps. If you can recognise and avoid these traps, the effectiveness of your writing will increase instantly. See how many of our Top 10 Traps you recognise! 1. The Vocabulary...
A few years ago an aspiring Prime Minister on the campaign trail famously left minders groaning and journalists tittering when he pronounced that “No one, however smart, however well educated, however experienced, is the suppository of all wisdom.” Ouch. Word stuff-ups on this scale are easy...
And when you've done all that, get someone else to check it! Our eyes and our brain have a great partnership going. They each have a fairly good idea of what the other wants. This helps us in many contexts, such as reading and taking in...
Knowing what you want to say is never the whole story. Every bit as important is knowing your intended audience. This may sound almost too obvious, but you would be amazed at how much communication misses the mark because the communicator didn't understand the importance of...