“My thing is fashion. I’ve built up a great little business that I’m very proud of, I know how to pitch to a target market and serve my loyal clientele. And I was thrilled when I was approached to enter the Businesswoman of the Year Awards in my local region. But then the hard work really started. Knowing your stuff is not the same as being able to write about it! When I had completed my submission I could see that it lacked that certain something … it just didn’t convey the vibrancy and panache that was a trademark of my business. I asked a WordCaddy writer to run her eye over it and, wow! It was transformed. On the morning of the awards announcement and ceremony I was nervous but full of anticipation, and then someone asked me whether I had an acceptance speech ready in case I won. What??! I really hadn’t thought about that! Another emergency call to WordCaddy, and an hour later I was sitting in the audience with my speech in my lap, just in case. Well, I won! And I felt both thrilled and really comfortable as I accepted, because I was confident that I had a speech that would just cap it all off. We nailed it!”